It's not What the Seller Thinks -- It's the Buyer's Perception

what the seller thinks, it’s the buyer’s perception. Many real estate professionals go through the same experience time and again. They meet with a potential client and reach an agreement to list and market their property. But, it’s not long after the seller becomes more of a liability to the process than an asset. They don’t know or won’t accept, it’s not what the seller thinks, it’s the buyer’s perception. 

It's not What the Seller Thinks -- It's the Buyer's Perception

Selling a home takes a whole lot more than just simply staking a For Sale sign in the yard and waiting for offers to roll in. It requires a lot of strategy and preparation, even in a hot market. And, ultimately, it’s all up to the buyer to actually sell a property. So, here’s why it’s not what the seller thinks, it’s the buyer’s perception:

  • ● Listing. One of the biggest components to sell a home is the listing. A solid listing requires a great property description, with plenty of eye-catching images. The pictures will determine whether buyers put a house on their must-see list or just move onto the next listing. So, this is one example of a buyer’s perception trumping what the seller thinks. Sure, you might know what a great house it is, but that’s got to come across in the listing.
  • ● Staging. Did you know that it takes less than 10 seconds for a person to form an impression of a property? And, only 1 in 10 people can imagine a space in a way other than it is presented. This means staging is typically needed so the house produces a wide appeal to as many buyers as possible.
  • ● Price. While you might believe your home is worth more than the comparables because it has this or that feature or boasts this or that amenity, the market ultimately determines its true value. What you think just doesn’t factor into the real price and buyers will definitely let you know whether it is priced right. If you don’t start with the right price, you’re looking at a long, frustrating journey.
  • ● Contingencies. When a buyer comes with a purchase offer, it will very likely include contingencies. Those might be a sacrifice to you as a seller, but could well kill the deal if you object outright.

In the end, what the seller thinks largely does not matter, it is the buyer’s perception which does matter for a successful sale.
For help Buying or Selling Real Estate in Lake Gaston North Carolina please contact us at http://www.lakegastonteam.com

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